The first ever SOS Beauty Expo will take place on the 24th of May 2025 at the Hilton Deansgate Hotel in Manchester. The idea for the Expo was born following two successful years of running the SOS Beauty Awards, a highly regarding award ceremony across the UK bringing some of the biggest industry names together to celebrate talent in the industry

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The awards has received a huge amount of support from industry experts who sit on our judging panel, leading brands who sponsor our ceremony and also hundreds of beauty business owners who apply to take part each year. We felt by adding an Expo to our celebrations next year we can bring together our experts, sponsors and attendees to create an opportunity to share knowledge, best practice and most importantly to network. 

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Both the SOS Beauty Awards and the SOS Beauty Expo lead on from the successful launch of the SOS Beauty Mobile App. Since going live in June 2022 we have had over 2000 Hair, Beauty, Aesthetics and Holistic Therapies businesses register on the mobile app. We felt that an award ceremony was the perfect opportunity to celebrate and recognise the talent within our network and so we launched the SOS Beauty Awards.

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The event will take place at the Hilton by Deansgate Hotel in the centre of the bustling city of Manchester which provides an elegant venue with exquisite facilities for a day full of learning, innovation and networking.